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« Jack
Kilkenny Library Plan »

Novartis Live Illustration

I was called by OMT Group to help them in an event they were doing within the Annual Conference NOVARTIS was having in Wicklow.

The idea was to visually condense all the ideas people attending the conference would come up with in a creativity exercise which was coordinated by Paula Clarke. It consisted in representing as visually as possible their vision for the future.

The exercise started at 2 in the afternoon. 20 minutes later I did a round to see what kind of themes people were coming up with.

So around 2:20 I go to a room where I had set up and work on ideas. Once I had something I could work with, I did a bit of photographic research and started drawing faintly on the board with charcoal. It’s 3:15 now.

Progress of Life Illustration for Novartis - 23/09/09

After that, it is a mad run to fill areas with colour as fast as I can. At this stage I only have another hour.

Progress of Life Illustration for Novartis - 23/09/09

Filling up areas with acrylics and trying to give some sense of space and volume prove to be a hard task. I just keep going thinking that I don’t have much time left.

At 4:20 the illustration is finished. All the paints and inks are still dripping and I have to dry them with a tissue while we take the piece ro the hall where it is going to be unveil.

Final Life Illustration for Novartis - 23/09/09

This is the final piece as it was presented to NOVARTIS.

It was a really interesting exercise for me and one of the biggest challenges I’ve ever done.

I am quite happy with the concept but I hope I’ll be able to have more time to finish the piece next time.

Hope you like it. Let me know your thoughts too.

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This entry was written by Alé Mercado, posted on September 24, 2009 at 10:07 AM, filed under Commercial Work, Exhibition, Painting, Work Process. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.
« Jack
Kilkenny Library Plan »

2 Comments

  1. Lee Grace
    Posted September 30, 2009 at 7:50 PM | Permalink

    Wow that must have been manic! But fun at the same time, the end result is brilliant. Did they all like?

  2. Esther Moliné
    Posted October 2, 2009 at 8:24 PM | Permalink

    Desde luego, a mí no me parece algo hecho en hora y media para nada, y después de tu descripción de ayer yo me imaginaba una chapuza total, pero no, al final te quedó genial!

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