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<channel>
	<title>Ale Mercado Website &#187; Commercial Work</title>
	<atom:link href="http://www.alemercado.com/blog/category/commercial-work/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.alemercado.com/blog</link>
	<description>Illustration Work of Alé Mercado, Kilkenny, Ireland</description>
	<lastBuildDate>Fri, 03 Feb 2012 09:25:08 +0000</lastBuildDate>
	<language>en</language>
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		<item>
		<title>St. Patricks Day Kilkenny 2010</title>
		<link>http://www.alemercado.com/blog/2010/02/st-patricks-day-kilkenny-2010/</link>
		<comments>http://www.alemercado.com/blog/2010/02/st-patricks-day-kilkenny-2010/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 15:39:49 +0000</pubDate>
		<dc:creator>Alé Mercado</dc:creator>
				<category><![CDATA[Commercial Work]]></category>
		<category><![CDATA[Digital Illustration]]></category>

		<guid isPermaLink="false">http://www.alemercado.com/blog/2010/02/st-patricks-day-kilkenny-2010/</guid>
		<description><![CDATA[The programme for St. Patrick&#8217;s Day 2010 events in Kilkenny was launched this morning. This year I&#8217;ve been fortunate enough to having been asked to design the main image and poster for the event. It has been a real fun project, as I am sure the day itself will be. Make sure you don&#8217;t miss [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/74552408@N00/4379400228/" title="St Patricks Day Kilkenny 2010" rel="" class=""><img alt="St Patricks Day Kilkenny 2010" src="http://farm3.static.flickr.com/2801/4379400228_e5401f1408_m.jpg"></a></p>
<p>
The programme for St. Patrick&#8217;s Day 2010 events in Kilkenny was launched this morning.<br />
This year I&#8217;ve been fortunate enough to having been asked to design the main image and poster for the event. It has been a real fun project, as I am sure the day itself will be. Make sure you don&#8217;t miss it.
</p>
<p><span id="more-714"></span></p>
<p>The them for this year was based around the fact that this is going to be the first Carbon Neutral St. Patricks Day in Ireland. That&#8217;s why, while keeping elements of the National celebration (such as colours or the shamrocks) the main shamrock is rendered in recycled paper texture.</p>
<p>All posters are printed on recycled paper too.</p>
<div style="text-align: left; padding: 3px;">
<a href="http://www.flickr.com/photos/alejandromercado/4378636297/" title="photo sharing"><img src="http://farm5.static.flickr.com/4032/4378636297_7c9060796c.jpg" style="border: 0px"  width="420" alt="" /></a><br />
<br />
<span style="font-size: 0.8em; margin-top: 0px;"><a href="http://www.flickr.com/photos/alejandromercado/4378636297/">St. Patricks Day Kilkenny</a>, originally uploaded by <a href="http://www.flickr.com/people/alejandromercado/">Alé Mercado</a>.</span>
</div>

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		</item>
		<item>
		<title>Screenprints for THE MARKET</title>
		<link>http://www.alemercado.com/blog/2009/12/screenprints-for-the-market/</link>
		<comments>http://www.alemercado.com/blog/2009/12/screenprints-for-the-market/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 09:45:27 +0000</pubDate>
		<dc:creator>Alé Mercado</dc:creator>
				<category><![CDATA[Commercial Work]]></category>
		<category><![CDATA[Traditional Illustration]]></category>
		<category><![CDATA[Workshop]]></category>

		<guid isPermaLink="false">http://www.alemercado.com/blog/?p=601</guid>
		<description><![CDATA[THE MARKET is happening this Saturday 5th December 2009 in the Arts Office Kilkenny County Council. The idea is to offer people affordable art from some really exciting artists. It is a good alternative to the typical market this time of the year as I don&#8217;t think you&#8217;ll be able to get anything christmassy at [...]]]></description>
			<content:encoded><![CDATA[<p>THE MARKET is happening this Saturday 5th December 2009 in the Arts Office Kilkenny County Council. The idea is to offer people affordable art from some really exciting artists. It is a good alternative to the typical market this time of the year as I don&#8217;t think you&#8217;ll be able to get anything christmassy at all. But rest assured, everything you can get there is going to be really special.</p>
<p>I was honoured to be asked to take part on it. When you come along you will be able to purchase special very limited series of screenprints (like the one in the picture) or some original drawings at really low prices</p>
<p><a href="http://www.flickr.com/photos/74552408@N00/4152755710/" title="Screenprint #001 Limited Series of 9" rel="" class=""><img alt="Screenprint #001 Limited Series of 9" src="http://farm3.static.flickr.com/2632/4152755710_b17e5772ae_o.jpg"></a></p>
<p>Some of the prints will be available to buy from this website after THE MARKET is finished so don&#8217;t be too sad if you cannot make it.</p>
<p><a href="http://www.flickr.com/photos/74552408@N00/4154349002/" title="Screenprint #002. Limited Series of 11" rel="" class=""><img alt="Screenprint #002. Limited Series of 11" src="http://farm3.static.flickr.com/2565/4154349002_62be33bf51_o.jpg"></a></p>

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		</item>
		<item>
		<title>THE MARKET</title>
		<link>http://www.alemercado.com/blog/2009/11/the-market-2/</link>
		<comments>http://www.alemercado.com/blog/2009/11/the-market-2/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 18:23:18 +0000</pubDate>
		<dc:creator>Alé Mercado</dc:creator>
				<category><![CDATA[Commercial Work]]></category>
		<category><![CDATA[Exhibition]]></category>
		<category><![CDATA[Traditional Illustration]]></category>

		<guid isPermaLink="false">http://www.alemercado.com/blog/?p=556</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/74552408@N00/4080143038/" title="The Market. Girl" rel="" class=""><img alt="The Market. Girl" src="http://farm4.static.flickr.com/3501/4080143038_91b22a44a5_o.jpg"></a></p>
<p><a href="http://www.flickr.com/photos/74552408@N00/4080143304/" title="The Market. Guy" rel="" class=""><img alt="The Market. Guy" src="http://farm3.static.flickr.com/2761/4080143304_462f3597cc_o.jpg"></a></p>

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		</item>
		<item>
		<title>Launch Rhyme Rag #Five</title>
		<link>http://www.alemercado.com/blog/2009/11/launch-rhyme-rag-five/</link>
		<comments>http://www.alemercado.com/blog/2009/11/launch-rhyme-rag-five/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 01:33:32 +0000</pubDate>
		<dc:creator>Alé Mercado</dc:creator>
				<category><![CDATA[Commercial Work]]></category>
		<category><![CDATA[Exhibition]]></category>

		<guid isPermaLink="false">http://www.alemercado.com/blog/?p=481</guid>
		<description><![CDATA[The launch of the Rhyme Rag took place last evening in no.76 John Street in the Arts Office of Kilkenny County council. We were overwhelmed by the attendance. The place was full and buzzing with energy. Some people had arrived early and had been waiting for the event to start since 4:30 so you could [...]]]></description>
			<content:encoded><![CDATA[<p>The launch of the Rhyme Rag took place last evening in no.76 John Street in the Arts Office of Kilkenny County council.</p>
<p>We were overwhelmed by the attendance. The place was full and buzzing with energy. Some people had arrived early and had been waiting for the event to start since 4:30 so you could feel there was big expectation.</p>
<p><a href="http://www.flickr.com/photos/74552408@N00/4315320383/" title="PB120545" rel="" class=""><img alt="PB120545" src="http://farm3.static.flickr.com/2717/4315320383_85a45b6f25_m.jpg"></a></p>
<p><span id="more-481"></span></p>
<p>Everyone who took part posed for the local media. At this stage the Rhyme Rags hadn&#8217;t been unveiled yet. No-one knew what they would be like.</p>
<p><a href="http://www.flickr.com/photos/74552408@N00/4315322371/" title="PB120554" rel="" class=""><img alt="PB120554" src="http://farm5.static.flickr.com/4072/4315322371_488220f4c0_m.jpg"></a></p>
<p><a href="http://www.flickr.com/photos/74552408@N00/4316061920/" title="PB120564" rel="" class=""><img alt="PB120564" src="http://farm5.static.flickr.com/4069/4316061920_2e2114a4d5_m.jpg"></a></p>
<p>People was settling in while the local radio KCLR was interviewing Mary and Adam.</p>
<p><a href="http://www.flickr.com/photos/74552408@N00/4315325289/" title="PB120566" rel="" class=""><img alt="PB120566" src="http://farm5.static.flickr.com/4034/4315325289_f69dab3f58_m.jpg"></a></p>
<p>And the event began. Mary and Adam launched the publication. All the poets who were there got to read their poems then.</p>
<p><a href="http://www.flickr.com/photos/74552408@N00/4315325661/" title="PB120568" rel="" class=""><img alt="PB120568" src="http://farm5.static.flickr.com/4047/4315325661_4cf0acd0b8_m.jpg"></a></p>
<p><a href="http://www.flickr.com/photos/74552408@N00/4315326347/" title="PB120572" rel="" class=""><img alt="PB120572" src="http://farm5.static.flickr.com/4011/4315326347_15a9e5a79b_t.jpg"></a><a href="http://www.flickr.com/photos/74552408@N00/4315326931/" title="PB120574" rel="" class=""><img alt="PB120574" src="http://farm5.static.flickr.com/4030/4315326931_1110e00ddc_t.jpg"></a><a href="http://www.flickr.com/photos/74552408@N00/4316064266/" title="PB120576" rel="" class=""><img alt="PB120576" src="http://farm3.static.flickr.com/2772/4316064266_882dc1a58e_t.jpg"></a><a href="http://www.flickr.com/photos/74552408@N00/4315327383/" title="PB120577" rel="" class=""><img alt="PB120577" src="http://farm5.static.flickr.com/4054/4315327383_7026976cdf_t.jpg"></a></p>
<p><a href="http://www.flickr.com/photos/74552408@N00/4315327559/" title="PB120578" rel="" class=""><img alt="PB120578" src="http://farm3.static.flickr.com/2727/4315327559_5a1f9da630_t.jpg"></a><a href="http://www.flickr.com/photos/74552408@N00/4315327789/" title="PB120579" rel="" class=""><img alt="PB120579" src="http://farm5.static.flickr.com/4048/4315327789_623f675291_t.jpg"></a><a href="http://www.flickr.com/photos/74552408@N00/4316065206/" title="PB120580" rel="" class=""><img alt="PB120580" src="http://farm5.static.flickr.com/4050/4316065206_c44c02c11f_t.jpg"></a><a href="http://www.flickr.com/photos/74552408@N00/4316065372/" title="PB120581" rel="" class=""><img alt="PB120581" src="http://farm3.static.flickr.com/2754/4316065372_64b0ebdeba_t.jpg"></a></p>
<p><a href="http://www.flickr.com/photos/74552408@N00/4315328471/" title="PB120582" rel="" class=""><img alt="PB120582" src="http://farm5.static.flickr.com/4027/4315328471_f1c5d7f9f2_t.jpg"></a><a href="http://www.flickr.com/photos/74552408@N00/4315328701/" title="PB120583" rel="" class=""><img alt="PB120583" src="http://farm5.static.flickr.com/4049/4315328701_31a5dcba14_t.jpg"></a><a href="http://www.flickr.com/photos/74552408@N00/4316066060/" title="PB120584" rel="" class=""><img alt="PB120584" src="http://farm3.static.flickr.com/2689/4316066060_0e49056a9c_t.jpg"></a><a href="http://www.flickr.com/photos/74552408@N00/4316066320/" title="PB120585" rel="" class=""><img alt="PB120585" src="http://farm5.static.flickr.com/4020/4316066320_c55c0d6383_t.jpg"></a></p>
<p><a href="http://www.flickr.com/photos/74552408@N00/4315329333/" title="PB120586" rel="" class=""><img alt="PB120586" src="http://farm5.static.flickr.com/4008/4315329333_6ae41e0251_t.jpg"></a><a href="http://www.flickr.com/photos/74552408@N00/4315329521/" title="PB120587" rel="" class=""><img alt="PB120587" src="http://farm5.static.flickr.com/4006/4315329521_c19bbdabd1_t.jpg"></a><a href="http://www.flickr.com/photos/74552408@N00/4315329747/" title="PB120588" rel="" class=""><img alt="PB120588" src="http://farm5.static.flickr.com/4001/4315329747_3f6c1cebaf_t.jpg"></a><a href="http://www.flickr.com/photos/74552408@N00/4315330029/" title="PB120589" rel="" class=""><img alt="PB120589" src="http://farm5.static.flickr.com/4006/4315330029_f033f1585c_t.jpg"></a></p>
<p><a href="http://www.flickr.com/photos/74552408@N00/4315330253/" title="PB120590" rel="" class=""><img alt="PB120590" src="http://farm3.static.flickr.com/2707/4315330253_1d43c53157_t.jpg"></a><a href="http://www.flickr.com/photos/74552408@N00/4315330543/" title="PB120592" rel="" class=""><img alt="PB120592" src="http://farm3.static.flickr.com/2752/4315330543_aaea5820dc_t.jpg"></a><a href="http://www.flickr.com/photos/74552408@N00/4316068380/" title="PB120595" rel="" class=""><img alt="PB120595" src="http://farm3.static.flickr.com/2733/4316068380_4853f59f28_t.jpg"></a><a href="http://www.flickr.com/photos/74552408@N00/4315330837/" title="PB120593" rel="" class=""><img alt="PB120593" src="http://farm5.static.flickr.com/4070/4315330837_4468cb1bf8_t.jpg"></a></p>
<p><a href="http://www.flickr.com/photos/74552408@N00/4315331047/" title="PB120594" rel="" class=""><img alt="PB120594" src="http://farm3.static.flickr.com/2746/4315331047_03511b3069_t.jpg"></a><a href="http://www.flickr.com/photos/74552408@N00/4316068380/" title="PB120595" rel="" class=""><img alt="PB120595" src="http://farm3.static.flickr.com/2733/4316068380_4853f59f28_t.jpg"></a></p>
<p>And finally&#8230;</p>
<p><a href="http://www.flickr.com/photos/74552408@N00/4315333115/" title="PB120602" rel="" class=""><img alt="PB120602" src="http://farm5.static.flickr.com/4042/4315333115_1f221c8900_m.jpg"></a></p>
<p>The 2009 team: (L-R) Adam, Mary, Alé, Niamh.</p>
<p>All pictures by <a href="http://www.leegrace.com" target="_blank">Lee Grace.</a></p>

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		</item>
		<item>
		<title>Rhyme Rag launches this thursday</title>
		<link>http://www.alemercado.com/blog/2009/11/rhyme-rag-launches-this-thursday/</link>
		<comments>http://www.alemercado.com/blog/2009/11/rhyme-rag-launches-this-thursday/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 19:59:03 +0000</pubDate>
		<dc:creator>Alé Mercado</dc:creator>
				<category><![CDATA[Commercial Work]]></category>
		<category><![CDATA[Digital Illustration]]></category>
		<category><![CDATA[Exhibition]]></category>

		<guid isPermaLink="false">http://www.alemercado.com/blog/?p=475</guid>
		<description><![CDATA[Here you have a few other illustrations from Rhyme Rag #5. Remember, this Thursday 12th November at 5pm at the Arts Office Kilkenny County Council in 76 John Street, Kilkenny. Hope to see you there.]]></description>
			<content:encoded><![CDATA[<p>Here you have a few other illustrations from Rhyme Rag #5.</p>
<p>Remember, this Thursday 12th November at 5pm at the Arts Office Kilkenny County Council in 76 John Street, Kilkenny.</p>
<p>Hope to see you there.</p>
<p><a href="http://www.flickr.com/photos/74552408@N00/4089832377/" title="Rhyme Rag #5" rel="" class=""><img alt="Rhyme Rag #5" src="http://farm3.static.flickr.com/2509/4089832377_a05a64b7b8_o.jpg"></a></p>
<p><span id="more-475"></span></p>
<p><a href="http://www.flickr.com/photos/74552408@N00/4090597976/" title="Rhyme Rag #5" rel="" class=""><img alt="Rhyme Rag #5" src="http://farm3.static.flickr.com/2734/4090597976_e8f7638ea5_o.jpg"></a></p>
<p><a href="http://www.flickr.com/photos/74552408@N00/4089832933/" title="Rhyme Rag #5" rel="" class=""><img alt="Rhyme Rag #5" src="http://farm3.static.flickr.com/2743/4089832933_620a65c9b1_o.jpg"></a></p>

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		</item>
		<item>
		<title>More Rhyme Rag images</title>
		<link>http://www.alemercado.com/blog/2009/10/more-rhyme-rag-images/</link>
		<comments>http://www.alemercado.com/blog/2009/10/more-rhyme-rag-images/#comments</comments>
		<pubDate>Sat, 24 Oct 2009 11:13:24 +0000</pubDate>
		<dc:creator>Alé Mercado</dc:creator>
				<category><![CDATA[Commercial Work]]></category>
		<category><![CDATA[Digital Illustration]]></category>

		<guid isPermaLink="false">http://www.alemercado.com/blog/?p=438</guid>
		<description><![CDATA[It is all about the Rhyme Rag these days. Here you have a few more images. Please feel free to comment on them. All of them are developed completely in photoshop replicating a two-ink process. The two separations are drawn separately and then I create a simulation of the overprinting final effect and twick any [...]]]></description>
			<content:encoded><![CDATA[<p>It is all about the Rhyme Rag these days.</p>
<p>Here you have a few more images. Please feel free to comment on them.</p>
<p><a href="http://www.flickr.com/photos/74552408@N00/4039604558/" title="Rhyme Rag #5" rel="" class=""><img alt="Rhyme Rag #5" src="http://farm3.static.flickr.com/2566/4039604558_1ab758ac7c_o.jpg"></a></p>
<p>All of them are developed completely in photoshop replicating a two-ink process. The two separations are drawn separately and then I create a simulation of the overprinting final effect and twick any areas that need so.</p>
<p><a href="http://www.flickr.com/photos/74552408@N00/4038854513/" title="Rhyme Rag #5" rel="" class=""><img alt="Rhyme Rag #5" src="http://farm4.static.flickr.com/3117/4038854513_a1048a3a0e_o.jpg"></a></p>
<p>Some of them have a quite recognizable  style but other I am trying to approach them in a totally different way. Do you think it is working?</p>
<p><a href="http://www.flickr.com/photos/74552408@N00/4039604898/" title="Rhyme Rag #5" rel="" class=""><img alt="Rhyme Rag #5" src="http://farm3.static.flickr.com/2195/4039604898_57f6cb06df_o.jpg"></a></p>
<p>Don&#8217;t forget, the Rhyme Rag #5 launches on 12th November in the Arts Office Kilkenny County Council. It is a great night so do your best not to miss it.</p>
<p> More info in <a href="http://www.facebook.com/event.php?eid=152431288066&#038;index=1" target="_blank">facebook.</a></p>

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		<item>
		<title>Another Rhyme Rag Teaser</title>
		<link>http://www.alemercado.com/blog/2009/10/another-rhyme-rag-teaser/</link>
		<comments>http://www.alemercado.com/blog/2009/10/another-rhyme-rag-teaser/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 02:22:43 +0000</pubDate>
		<dc:creator>Alé Mercado</dc:creator>
				<category><![CDATA[Commercial Work]]></category>
		<category><![CDATA[Digital Illustration]]></category>

		<guid isPermaLink="false">http://www.alemercado.com/blog/?p=435</guid>
		<description><![CDATA[Two more illustrations from the upcoming Rhyme Rag #5. Remember, the launch is taking place next 12th November 2009 in the Arts Office Kilkenny County Council. More details in facebook. See you there.]]></description>
			<content:encoded><![CDATA[<p>Two more illustrations from the upcoming Rhyme Rag #5. Remember, the launch is taking place next 12th November 2009 in the Arts Office Kilkenny County Council. More details in <a href="http://www.facebook.com/event.php?eid=152431288066&#038;index=1" target="_blank">facebook.</a><br />
See you there.</p>
<p><a href="http://www.flickr.com/photos/74552408@N00/4030807626/" title="Who Killed Candy Destiny Star?" rel="" class=""><img alt="Who Killed Candy Destiny Star?" src="http://farm4.static.flickr.com/3531/4030807626_d684823e76_m.jpg"></a></p>
<p><a href="http://www.flickr.com/photos/74552408@N00/4030821532/" title="Miss Him Then" rel="" class=""><img alt="Miss Him Then" src="http://farm3.static.flickr.com/2787/4030821532_28062cb8b9_m.jpg"></a></p>

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		<title>Rhyme Rag #5 is in the oven</title>
		<link>http://www.alemercado.com/blog/2009/10/rhyme-rag-5-is-in-the-oven/</link>
		<comments>http://www.alemercado.com/blog/2009/10/rhyme-rag-5-is-in-the-oven/#comments</comments>
		<pubDate>Sun, 11 Oct 2009 11:33:57 +0000</pubDate>
		<dc:creator>Alé Mercado</dc:creator>
				<category><![CDATA[Commercial Work]]></category>
		<category><![CDATA[Digital Illustration]]></category>
		<category><![CDATA[Graphic Design]]></category>

		<guid isPermaLink="false">http://www.alemercado.com/blog/?p=384</guid>
		<description><![CDATA[If you&#8217;ve been following these news for a while now, you are probably familiar with one of the highlights of every year: the Rhyme Rag poetry publication. The Arts Office Kilkenny County Council launches it every November and it is a great opportunity for young writes to see their work published. This year&#8217;s one is [...]]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;ve been following these news for a while now, you are probably familiar with one of the highlights of every year: the Rhyme Rag poetry publication. The Arts Office Kilkenny County Council launches it every November and it is a great opportunity for young writes to see their work published.</p>
<p><a href="http://www.flickr.com/photos/74552408@N00/4000866644/" title="Rhyme Rag 2009" rel="" class="" target="_blank"><img alt="Rhyme Rag 2009" src="http://farm3.static.flickr.com/2459/4000866644_44c716978f_m.jpg"></a></p>
<p>This year&#8217;s one is going to be really special in terms of format, design and execution. I strongly suggest you show up the day of the launch. There is always great buzz around it, the authors get to read their poems themselves and there is always loads of interesting people to meet.</p>
<p><a href="http://www.flickr.com/photos/74552408@N00/4000866846/" title="Rhyme Rag 2009" rel="" class="" target="_blank"><img alt="Rhyme Rag 2009" src="http://farm3.static.flickr.com/2522/4000866846_8e53a4bd7d_m.jpg"></a></p>
<p>In terms of technical specs, Rhyme Rag #5 is going to be printed in two inks (as was issue #2) simulating screen printing.</p>
<p>All images are developed in Photoshop directly. There aren&#8217;t even pencil sketches although each image has around ten preparatory drawings (just to make sure composition and colours work well.) It is a great undertaking but a really fun one to do too.</p>
<p><a href="http://www.flickr.com/photos/74552408@N00/4000867146/" title="Rhyme Rag 2009" rel="" class="" target="_blank"><img alt="Rhyme Rag 2009" src="http://farm3.static.flickr.com/2464/4000867146_e688925331_m.jpg"></a></p>
<p>The collection of poems have been selected by this year&#8217;s editor Adam Wyeth. The Rhyme Rag series are directed by Mary Butler and coordinated by Niamh Finn</p>
<p>Please visit <a href="http://www.facebook.com/pages/Ale-MercadoAtticusPitercios/130341287685?ref=nf" target="_blank">my facebook page</a> for more information and updates on the event.</p>

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		<title>Kilkenny Library Plan</title>
		<link>http://www.alemercado.com/blog/2009/09/kilkenny-library-plan/</link>
		<comments>http://www.alemercado.com/blog/2009/09/kilkenny-library-plan/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 10:34:12 +0000</pubDate>
		<dc:creator>Alé Mercado</dc:creator>
				<category><![CDATA[Commercial Work]]></category>
		<category><![CDATA[Digital Illustration]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.alemercado.com/blog/?p=361</guid>
		<description><![CDATA[The Kilkenny Library Plan is almost ready to go to print. It is full of illustrations. All of them generated in Illustrator and finished in photoshop. I am quite happy with them as I wanted to get a bit of a feel of 60s/70s illustrators like David Weidman, which I think they have. The design [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/74552408@N00/3964638408/" title="LibraryPlanCover" rel="" class=""><img alt="LibraryPlanCover" src="http://static.flickr.com/3527/3964638408_b0858b9cc4.jpg"></a></p>
<p>The Kilkenny Library Plan is almost ready to go to print. It is full of illustrations. All of them generated in Illustrator and finished in photoshop.</p>
<p>I am quite happy with them as I wanted to get a bit of a feel of 60s/70s illustrators like David Weidman, which I think they have.</p>
<p><a href="http://www.flickr.com/photos/74552408@N00/3965017839/" title="LibraryPlanSpre02" rel="" class=""><img alt="LibraryPlanSpre02" src="http://static.flickr.com/3483/3965017839_115eaa3964_m.jpg"></a></p>
<p><a href="http://www.flickr.com/photos/74552408@N00/3965791070/" title="LibraryPlanSpre" rel="" class=""><img alt="LibraryPlanSpre" src="http://static.flickr.com/2573/3965791070_73ab72c7fb_m.jpg"></a></p>
<p>The design is based on a 4 column grid. It was quite fundamental that information was a visually simple to access as possible. So every section is clearly marked using horizonal modules in the grid and I decided to go for a very simple yet impacting colour palette.</p>
<p>Hope you enjoy them.</p>

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		<title>Novartis Live Illustration</title>
		<link>http://www.alemercado.com/blog/2009/09/novartis-life-illustration/</link>
		<comments>http://www.alemercado.com/blog/2009/09/novartis-life-illustration/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 09:07:11 +0000</pubDate>
		<dc:creator>Alé Mercado</dc:creator>
				<category><![CDATA[Commercial Work]]></category>
		<category><![CDATA[Exhibition]]></category>
		<category><![CDATA[Painting]]></category>
		<category><![CDATA[Work Process]]></category>

		<guid isPermaLink="false">http://www.alemercado.com/blog/?p=354</guid>
		<description><![CDATA[I was called by OMT Group to help them in an event they were doing within the Annual Conference NOVARTIS was having in Wicklow. The idea was to visually condense all the ideas people attending the conference would come up with in a creativity exercise which was coordinated by Paula Clarke. It consisted in representing [...]]]></description>
			<content:encoded><![CDATA[<p>I was called by <a href="http://www.omt.ie">OMT Group</a> to help them in an event they were doing within the Annual Conference NOVARTIS was having in Wicklow.</p>
<p>The idea was to visually condense all the ideas people attending the conference would come up with in a creativity exercise which was coordinated by <a href="http://www.paulaclarke.ie">Paula Clarke.</a> It consisted in representing as visually as possible their vision for the future.</p>
<p>The exercise started at 2 in the afternoon. 20 minutes later I did a round to see what kind of themes people were coming up with.</p>
<p>So around 2:20 I go to a room where I had set up and work on ideas. Once I had something I could work with,  I did a bit of photographic research and started drawing faintly on the board with charcoal. It&#8217;s 3:15 now.</p>
<p><a href="http://www.flickr.com/photos/74552408@N00/3950248946/" title="Progress of Life Illustration for Novartis - 23/09/09" rel="" class=""><img alt="Progress of Life Illustration for Novartis - 23/09/09" src="http://static.flickr.com/3507/3950248946_24954d9805_m.jpg"></a></p>
<p> After that, it is a mad run to fill areas with colour as fast as I can. At this stage I only have another hour.</p>
<p><a href="http://www.flickr.com/photos/74552408@N00/3949471107/" title="Progress of Life Illustration for Novartis - 23/09/09" rel="" class=""><img alt="Progress of Life Illustration for Novartis - 23/09/09" src="http://static.flickr.com/2488/3949471107_6a05da9945_m.jpg"></a></p>
<p>Filling up areas with acrylics and trying to give some sense of space and volume prove to be a hard task. I just keep going thinking that I don&#8217;t have much time left.</p>
<p>At 4:20 the illustration is finished. All the paints and inks are still dripping and I have to dry them with a tissue while we take the piece ro the hall where it is going to be unveil.</p>
<p><a href="http://www.flickr.com/photos/74552408@N00/3949472173/" title="Final Life Illustration for Novartis - 23/09/09" rel="" class=""><img alt="Final Life Illustration for Novartis - 23/09/09" src="http://static.flickr.com/2556/3949472173_d32677d006_m.jpg"></a></p>
<p>This is the final piece as it was presented to NOVARTIS.</p>
<p>It was a really interesting exercise for me and one of the biggest challenges I&#8217;ve ever done.</p>
<p>I am quite happy with the concept but I hope I&#8217;ll be able to have more time to finish the piece next time.</p>
<p>Hope you like it. Let me know your thoughts too.</p>

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