Illustration is commercial art. The approach to solving a problem with illustration is the same one as if the problem is going to be sorted with any other commercial tool.
Every job starts with a meeting with the customer and going through the briefing. That’s one of the most exciting parts of the project: trying to get to know what’s behind the idea put in front of you and finding a way to conceptualise it.
Research and experience helps to bring the concept forward and then, eventually a solution is born. A solution that will fit the customer needs so well that once you present it, they embrace it as if it was their idea in the first place.
A sign of a job well done is when the customer tells you: “That’s exactly what I had in my mind.”
